Overview
When AT&T acquired the Company in 2014 it virtually doubled the Company’s coverage area. This network expansion has created a gold rush to open new virgin territories without any Company locations in markets where there is little to no competition for prepaid wireless services. The Company was formed to open 100 Cricket Wireless stores as quickly as possible. We view this as a franchise like proven business with excellent projected returns. Historically 95% of franchises succeed!
Management Team
The Company is led by Denny Mitchell who was recruited by the Company after recently selling his exceptionally run 35-store Sprint dealership. He has an MBA and over 16 years of experience in the wireless industry. Between the officers and board members, the team has over 40 years combined experience in the wireless industry and over a century of business management experience.
Market
The prepaid wireless market segment is large and growing. In the first quarter of 2013 new wireless customers chose no contract plans 10 to 1 over contract plans. As of 2012 there were 100 million prepaid subscriptions in the U.S. Smartphone sales on prepaid networks doubled from 2012 to 2013 with nearly one third of all smart phones currently on prepaid plans.
Problem & Solution
Wireless customers want the best devices on the best networks with the highest data speeds, but at the lowest price. Prior to AT&T purchasing the Company, most prepaid plans were on substandard networks and only offered lower end phones. The Company now solves these problems by offering the best phones, the highest data speeds, AT&T’s robust nationwide network all at extremely low prices and with the assurance of a set monthly fee.
Business Model
The Company is a wireless retailer selling Wireless products and services. Revenues are earned from activation commissions, accessory sales and a lifetime residual from each customer that remains active with the Company. We plan to open 20 stores in year one and 80 stores in year two of operations.
Marketing Plan
The Company has many marketing and promotional strategies that have been thoroughly tested during previous wireless ventures. Strategies include everything from TV and radio ads by the Company corporate to direct marketing efforts and business to business strategies at the individual store level.

Conclusion & Projected Returns
The Company intends to raise $5 Million in Capital in order to open 100 Wireless stores over the next two years. Based on projections investors receive close to a 50% average annual cash return over 5 years with nearly a 500% ROI assuming a sale in the fifth year based on a 4X multiple of earnings.

For more information or to set up a call with the principals on project, please contact:

Anthony W. Licausi
Managing Partner
+1.646.930.4467
[email protected]

Chris Cicola
Partner
+1.646.578.8196
[email protected]