Hiring by U.S. employers is currently 5.1 million people per month and growing. The Internet and, more recently, mobile devices have transformed the hiring process by replacing classified newspaper ads with Internet text-based job postings, both on employer career sites and through independent job posting sites. There are thousands of these independent job-posting sites segmented by region, by skill set, and by industry. Several large job boards and aggregators include Monster.com, CareerBuilder, Indeed, and Dice.

The talent acquisition market has become increasingly competitive as employers have deployed technology and engaged service providers to attract the best candidates. The current global staffing firms alone are worth over $450 Billion and the Recruitment Processing Outsourcing (RPO) market is projected to increase to almost $5.2 billion in 2017.

Two strong trends have converged to create an enormous opportunity in the employment markets in the U.S. and globally.

  • Leading employers have initiated the shift from newsprint to text-based messaging on the Internet to convey their position openings and employment-branding However, they have become dissatisfied with the multiplication and clutter of text-based job posting sites and the difficulty of conveying a differentiating message. With the expansion of cloud-based storage, bandwidth, and related technologies, leading employers are transitioning from the current methodologies of “post and pray” to more progressive, innovative, technology-intensive solutions driven by informative video messaging delivered through social networks and mobile devices.
  • Job seekers in the age 20-50 demographic are seeking informative job and cultural messaging through the media they currently access – social media and Google searches available through mobile
  • Organizations are proactively attracting talent with brand messaging to win the war for talent, particularly with low unemployment rates and heavy competition for the right hires.
  • Organizations realize that their job messaging and employment branding need to be up to par with their counterparts in marketing, both with more compelling messaging but also with deeper tracking around user behavior.

 

As the first-mover in this space, the Company is exploiting the intersection of these two powerful trends. The Company is the leading provider of digital recruitment content and technology in the world today.  The Company provides a SaaS–based solution that provides employers with content including digital job postings, cultural messaging and candidate expectation videos that attract quality candidates while tracking where successful candidates are sourced.  The Company’s patent pending technology not only helps employers fill currently open critical positions but also provides employers with the knowledge of where to find their best candidates which reduces churn and minimizes time to hire, providing cost savings in recruitment fees and training, while also enhancing productivity in the workplace.  The quality of the video content enhances company’s brands and reinforces the employer’s culture as a cutting edge player in their space.  The Company provides organizations with up to the minute tracking on the exact details of candidate behavior across all sources, unlike other vendors.  The Company’s tracking includes social and mobile behavior often times leading to the highest ROI.

 

The Company is expanding its revolutionary and proprietary SaaS platform employing the power of video to improve the effectiveness and efficiency of organizational staffing and recruiting processes. The Company produces professional-quality videos for recruitment and corporate branding through a proprietary, cost-effective process. The Company has formal relationships with global market leading job boards, recruiting process outsourcers (RPOs) and staffing firms, representing thousands of job openings each month.

 

The Company’s services are provided directly to employers as well as indirectly through job boards, RPOS, staffing firms and resellers, most notably applicant tracking system providers. Because the Company’s videos are recognized for their quality, engaging and relevant content, they are ranked extremely high in SEO metrics.

 

The Company presently offers three core products: a one-minute Job Report video describing an employment opportunity and the related qualifications, a three-minute employer branding video called a Cultural Insight and a one-minute Candidate Expectation video describing the hiring process to each candidate. Through the Company’s video approach, customers’ recruiting process metrics show vast improvements in time, quality and reach.

The Company was founded in 2008 as a video company supplying content to the cable providers seeking to offer a job channel to their subscribers.  $5.3M was raised to create this solution.  At the end of 2012, the Company CEO bought out the other principals in the company in order to pursue a new vision focused on the Internet and the creation of content for employers to attract top end talent by digitizing their job ads. $6.9M has been raised to date to pursue this vision.  In 2013 and early 2014, the company focused in creating the technology required to launch into this market, including optimizing and enriching the video creation process, developing software to manage the videos and capture key metrics in the recruitment process and create an API to be used in integrating with client applicant tracking systems (ATS) like Oracle Taleo and iCIMS in order to capture data that could explain the journey of the candidate from video view to hire.  In March of 2014, the company branded itself with a new name to go along with the cutting edge technology that has been developed and went to market with its solutions.  The company continues to grow through key strategic and reseller relationships being built with Oracle Taleo, Boxwood Technologies and Alexander Mann Solutions.  Its accomplishments since inception are covered more fully as follows:

  • Completion and patenting (pending) of its highly-efficient system and process for producing and publishing professional-quality job and corporate branding
  • Completion of its SaaS platform for management, hosting and streaming of customer videos, including (a) a robust client interface to automate and integrate the transmission of job feeds with clients’ existing applicant tracking systems (ATS), (b) client access to a real time dashboard for reporting performance metrics, and (c) proprietary video player recognized as a quality video publisher by search engines
  • Establishment of the Company as a thought leader in the human resources Company officers spoke at 18 major HR conferences during 2015 and 2016.
  • Completion of video library and video editing process for the Job Board channel that allows the turnaround of videos within 60 minutes so the videos can immediately improve the search engine optimization of the job posting.
  • Establishment of key relationships with some of the largest staffing services providers including Oracle Taleo, Boxwood Technologies and Alexander Mann Solutions.

Having established its core technology and operating platform, completed successful pilots with leading employers, and secured channel agreements with leading HR software and service providers, the Company is now in the process of raising $1 million through its Common Stock offering.  The company’s current investors are all private investors.

 

 

 

 

INCOME STATEMENT DATA

                      Actual                   

Six Months

Year Ended                      Ended December  31, 2015      June 30, 2016

                              Projected                           

 

                Year Ending Decembe r 31,               

      2016                  2017                  2018     

Total Revenue 580,027                     348,000 3,849,132           13,348,626          33,190,963
Total Direct Costs        102,978                       21,675         407,641           1,498,860             2,856,699
Gross Profit 477,049                     326,326 3,441,491         11,849,767          29,930,265
Gross Profit Margin 82% 94% 89% 89% 90%
Total Operating Expenses     2,925,271     1,262,672   3,245,098    9,218,190
  17,297,825
EBITDA $   (2,448,222)     (936,347)   196,393 2,631,577  12,632,440
Net Income $   (2,484,718)     (951,675)      138,195     2,479,196  10,713,617
 

BALANCE SHEET DATA

Assets
Current Assets 187,132 253,744 1,174,158   6,023,192 22,144,610
Total Assets 223,596 279,699   1,280,934   6,342,586 22,632,160
Liabilities
Deferred Revenue $    210,109 207,762   1,051,169 3,463,612   8,825,642
Total Current Liabilities       586,279       750,345   1,479,055     4,037,511    9,589,469
Total Liabilities    927,310 1,099,253   1,696,177 4,278,633   9,854,590
Stockholders’ equity       (703,714)   (819,555)  (415,243)   2,063,953  12,777,570
Total Liabilities and Equity $       223,596 279,699   1,280,934   6,342,586 22,632,160

For more information please contact:

Anthony Licausi, Managing Partner

646.930.4467 | [email protected]

Chris Cicola, Partner

646.578.8196 | [email protected]