Executive Summary
Problem
Have you ever seen a plant or a flower and wondered exactly what it was? With
the Company’s app in your pocket, you can find out in seconds.
There are over 220,000 species of plants on planet Earth, yet most people can only
identify five of them, at most. And good luck trying to figure out what that beautiful
flower is that you saw on a hike last weekend. With the current tools available, it would
take you hours, if you were successful at all.
Solution
Our plant identification app for mobile devices will not only identify over
200,000 types of plants worldwide in mere seconds, it also gathers data from users that
can be used for education, gaming, safety, gardening, landscaping and much more.
Market
Our target market consists of over 1 billion English-speaking people worldwide
(Facebook data). This group consists of nature lovers, gardeners, hikers, and science
fans. Basically, anyone in the world who is curious about the nature and wants to know
if a certain plant, tree or flower is poisonous, harmless, allergenic, edible, medicinal, or
the perfect decoration for your home or office.
Competition
There are several apps on the market that will help you identify plants through crowdsourcing
— upload a photo, and a group of experts will give you their best guess on
what it might be. The Company’s app is pure image recognition — take a photo, hit submit, and
and our deep learning engine tells you in a matter of seconds.
Why Us?
The founder of the Company, Mr. Ralls, has been in the internet/tech industry since close
to the beginning…1998. During the past 18 years, Mr. Ralls has owned and operated
several digital media companies focused on science and the environment.
His first company was called Cosmiverse, a website focused on space and space
exploration. His next was redOrbit.com, which he owned and operated for 12 years,
then sold in 2012. Currently, Mr. Ralls owns GreenAtom.earth, and he recently
purchased the Earth.com domain name, which will launch September 15, 2016.
For more information please contact:
Anthony W. Licausi, Managing Partner
646.930.4467 | [email protected]
Chris Cicola, Partner
646.578.8196 | [email protected]