The Company is a start-up based out of Midland, Texas, bringing fans the new daily fantasy sports industry leading web-based game platform . Since the first fantasy football exchange in 1963 called the Greater Oakland Professional Pigskin Prognosticators League (GOPPPL), fantasy football has moved from the spreadsheet to the internet with companies like ESPN, manifesting in premium leagues and direct competitors of the Company: DraftKing and FanDuel. The Company gaming platform is a user-friendly, daily fantasy sports gameplay system that allows players to sign up for free and invite friends, family, co-workers, and others!
The Company intends to target men (and women) between the ages of 21 and 50 years old. This market is well defined in the United States, making up approximately 20% of the population. According to the Fantasy Sports Trade Association, 56.8 million people play fantasy sports in the U.S. and Canada, and approximately 4:1 players are male. With revenue anticipated to grow at a 10.8% rate annually and a growing spenders economy, The Company is set up to successfully fill the needs of their demographic in a revived economy. The most successful fantasy sports sites captivate players with easy-to-use interfaces and easy-to-implement rules for gameplay, and The Company plans to play offensively for the best gameplay and user experience.
DraftKings, FanDuel and the Company are compared for their respective visual approaches to gameplay and by rule comparison for comparative ease of gameplay. Interface and ease of play are two of four key success factors identified by IBISWorld for companies in the Fantasy Sports Services industry are the following: that the company’s product has a user friendly interface, that the product is promoted frequently, companies require access to a highly skilled programmer work force that is both efficient and creative, and that the Company in this industry must be a “one-stop-shop” for consumers that integrates sporting news, analysis and predictions.
The Company will develop a brand that communicates its core values of sports enthusiasm, competitive spirit, fair and skilled play-for-pay. A cohesive brand identity, including a memorable logo and all necessary marketing collateral, will transmit a clear message of these values to the Company’s customers and guide the development of marketing campaigns. The Company plans to utilize an online, social media-based marketing approach leveraging an active Internet presence, fantasy sports news websites, national radio advertisements, and a strong televised presence. This strategy is specifically designed to reach Fantasy Sports League Fans and internet users potentially interested in playing. Additionally, the Company will use event-based advertising and marketing in order to bring the game to the people. Short term company goals include establishing the Company as a trusted Premium Fantasy Sports game and building a base of paying and competitive players large enough to sustain operations. Long-term goals include enhancing that strong player base to support growth objectives and generate enough revenue to offer better pay-offs and other contests.
The Executive Vice President of Marketing and Business Development, is a seasoned Salesman and Land Surveyor who has built his reputation through practice, attention to detail, and hard work. Our EVP spent three years in the Army National Guard and went to Midland College in Midland, Texas. Our Chief Executive Officer, comes from an extensive background in Supervisory and Ownership, and founded his first start up in 2012. Since, he has channeled his entrepreneurial skills into running a successful custom flooring and building company. Our CEO received an Associate degree in General Business Administration and Management in 2009 from Midland College and a Bachelor of Business Administration degree with a focus in Finance in 2011 from University of Texas, Permian Basin.
To achieve the Company’s objectives, The Company is seeking $850,000, total funding through direct investment in exchange for an equity position in the Company.
For more information or to set up a call with the principals on project, please contact:
Anthony W. Licausi
Managing Partner
+1.646.930.4467
[email protected]
Chris Cicola
Partner
+1.646.578.8196
[email protected]